
ABOUT THE PROJECT
Together with the agency Familjen, we created a campaign for Sveriges Biografer. The concept, called Bioreceptet, is based on scientific research showing that going to the cinema has positive health effects. For example, watching a horror movie can help reduce stress, while a romantic comedy can strengthen relationships.
Sveriges Biografer is a collaboration between Sveriges Biografägareförbund, Riksföreningen Biograferna, Svenska Bio, Folkets Bio, and Filmstaden, with support from the Swedish Film Institute. The campaign has been displayed in Stockholm's subways and buses, as well as on social media platforms including Instagram, Facebook, and TikTok. We worked alongside a dedicated team, as always:
Production & Photography: @Milkdrop Studio
Advertising agency: Familjen (link to website)
Client: Sveriges Biografer (link to website)
Gaffer & DOP: Markus Ljungberg @markus.a.ljungberg_dp
Gaffer & DOP assistant: Tindra Stagling Anim-Addo (instagram) & Kamil CamKam Janowski (vimeo)
MUA & hair: Emma Kazdjan (instagram) & Amanda Dahl (instagram)
Stylist: Sandra Haraldsen (instagram)
Set manager: Hanna Järgenstedt @hannajargenstedt
Retouch: Astrid Lindroos (link to website)
Editor & grade: Markus Ljungberg @markus.a.ljungberg_dp








